Direct Mail Sales On The Web
The FTC’s Mail and Telephone Order Merchandise Rule (http://www.ftc.gov/bcp/conline/pubs/buspubs/mailorder/index.htm) applies to merchandise orders placed on the Internet. The Rule sets forth requirements for making promises about shipments, notifying customers about delays, and setting refund policies.
- “Selling on the Internet: Prompt Delivery Rules,” http://www.ftc.gov/bcp/conline/pubs/alerts/intbalrt.htm;
- FTC v. Auctionsaver, LLC, http://www.ftc.gov/opa/2002/05/internetauctionfraud.htm (companies that auctioned computer products on Web sites but allegedly failed to deliver merchandise that consumers paid for were charged with violating the Mail and Telephone Order Merchandise Rule).