State consumer protection laws

State consumer protection laws

By falsely advertising attentive customer services and disseminating fictitious testimonials over the internet, the business engaged in false advertising in violation of the consumer protection law. Specific advertising gimmicks, such as disguised sources of e-mail messages to group members and references to a "club" to which not all would be admitted, were particularly designed to inspire confidence; however, the mere falsity of advertising content was sufficient as basis for false advertising charge.FN84